Sayulita, a seaside village in the state of Nayarit, will be home to Meliá Hotel International's first Zel-branded property in Mexico and a ME by Meliá hotel.

Zel, the lifestyle hotel brand resulting from a partnership between tennis superstar Rafael Nadal and the Meliá Hotels International group, has signed an agreement for a new property. Operating under the name Zel Sayulita, it is expected to open in 2025.

Popular with surfers and outdoor enthusiasts, Sayulita is known for its natural beauty and golden beaches, including Playa de los Muertos and Playa Carricitos. Strategically located on the beachfront, Zel Sayulita will capture the essence of Mediterranean culture while reflecting a passion for the outdoors – one of the brand’s fundamental cornerstones. It will offer 145 guestrooms, a large central courtyard, and restaurants focused on the region’s rich gastronomy.

Alongside Zel Sayulita, Meliá Hotels International has also announced that a ME by Meliá hotel has been added to its portfolio in Sayulita. This will be the third of its luxury lifestyle brand hotels in Mexico, joining ME Cabo and the future ME Guadalajara.

Also a new build, it is set to open in its initial phase by the end of this year. ME Sayulita will be located on the beachfront, very close to the famous Playa de Carricitos, and will feature 125 rooms and villas, three restaurants, swimming pool, gym, spa, and a rooftop bar with its own pool and an extraordinary beach club.

Meliá’s Mexico portfolio currently consists of seven hotels. The company expects to open six properties, including the two in Sayulita, in the next two years, doubling its presence in the country.