SAN JOSÉ DEL CABO NAMED A "MAGICAL NEIGHBORHOOD"
August 1, 2024
Twelve neighborhoods around the country have recently been named “Barrios Mágicos” (Magical Neighborhoods), including the first in Baja California Sur, San José del Cabo’s historic center. At the Tianguis Internacional de Pueblos Mágicos, held in San Antonio, Texas, Miguel Torruco Marqués from the Department of Tourism (Sectur) gave the following additional neighborhoods the “Barrio Mágico” designation: La Estación in Aguascalientes, Ojo de Agua in Coahuila, Colima Capital in Colima, Tenayuca-Santa Cecilia in Estado de México, Tetelcingo in Morelos, Bellavista in Nayarit, San Francisco “El Origen” in Puebla, San Francisco Anbanica in Querétaro, Paseo del Ángel in Sinaloa, Victoria in Tamaulipas, and Mexicapan in Zacatecas.
As Torruco Márques said, “there are cultural, adventure, and nature destinations that can be found all across the country — Mexico’s tourism offerings are innumerable.” Barrios Mágicos are iconic neighborhoods in cities across the country that capture and reflect the spirit and essence of their cities, as well as being full of tradition, charm, and mysticism.
Baja California Sur has three “Pueblos Mágicos” (Magical Towns), a similar designation that is given to towns that exemplify the traditions and colors of a particular region: Santa Rosalía, Loreto, and Todos Santos. Now, the historic downtown of San José del Cabo—a neighborhood that is full to the brim of tradition, color, history and artistic expression—joins their ranks, further solidifying the state of Baja California Sur as one of the best tourist destinations in the country.

Destination Mexico is proud to be recognized as a Great Place to Work for 2026, an honor that underscores our dedication not only to exceptional travel experiences but also to fostering a supportive, inspiring workplace. This distinction highlights the culture we have built—one where collaboration, respect, and growth

Mexico continues to shine as one of the world’s most dynamic travel destinations. Between January and September 2025, the country experienced strong growth in international arrivals, highlighting the appeal of its diverse landscapes, cultural richness, and world-class hospitality. Looking ahead, 2026 promises to be historic, with major events such as the FIFA World Cup and FITUR expected to draw visitors from around the globe. The country’s maritime and cruise tourism also experienced a notable rebound, reflecting the popularity of Mexico’s coastal regions and islands. Ports welcomed a growing number of travelers seeking sun-soaked adventures, culinary experiences, and immersive cultural activities along the Riviera Maya, Pacific Coast, and other key destinations. Secretary of Tourism Josefina Rodríguez Zamora emphasized that tourism is more than an economic driver—it is a force for shared prosperity, fostering social development, strengthening local economies, and improving the quality of life for communities. “This year reflects the dedication of the sector to position Mexico as a global leader in tourism and culture,” she said. As the winter season begins, Mexico’s combination of warm climate, accessibility, and rich experiences is expected to continue attracting travelers from the United States, Canada, and beyond. With sustainable growth and innovative offerings, Mexico is not just welcoming visitors—it is creating experiences that resonate and inspire.







