ATLANTA and LOS CABOS, Mexico – March 24, 2021 – Sharecare, the digital health company that helps people manage all their health in one place, and the Los Cabos Tourism Board today announced that Los Cabos – the region located along a 20-mile corridor on Mexico’s Baja Peninsula – has achieved Sharecare health security verification, becoming the world’s first VERIFIED™ travel destination. To achieve this designation, the Los Cabos Tourism Board successfully led an effort to make Sharecare health security verification with Forbes Travel Guide a universal standard among the region’s hotels and resorts.

In Los Cabos, which encompasses the coastal towns of Cabo San Lucas and San José del Cabo, tourism is the heartbeat of the region; it not only comprises 80% of the local economy, but also 90% of residents rely on the industry in some form. In response to the COVID-19 pandemic, the Los Cabos Tourism Board adopted several measures to prioritize the health and safety of visitors and the tourism workforce, while aiming to reduce the economic impact and business closures due to COVID-19. To welcome travelers back to the region’s hotels and resorts with confidence and promote Los Cabos’ economic vitality, the tourism board partnered with Sharecare and Forbes Travel Guide to launch a local initiative through which it encourages and supports each property in becoming Sharecare health security VERIFIED™. Hotels and resorts earn this designation by verifying their health protocols on an ongoing basis across more than 360 expert-validated standards to minimize the risk and impact of public health events such as COVID-19. As a result of the regional effort led by the tourism board, a majority of the hotels and resorts within its coverage area have achieved this verification to date.